A nice shout out to KADU and its founder Terry Simms in Cathay Pacific's Discovery magazine.
When Chris Burch, co-founder of fashion label Tory Burch, bought the eco-chic Nihiwatu resort on Indonesia’s Sumba Island, 250 miles east of Bali in the Sea of Flores, the thatched roof beachfront bungalows were already coveted by surfers for their location alongside God’s Left, one of the surf world’s most challenging breaks. Longboard champion and Nihiwatu regular Terry Simms found inspiration here among the fabled waves and animist Sumbanese textiles for Kadu, his line of ultra-high-tech men’s surf shorts. They are now available at the recently upscaled resort’s clifftop boutique.
Lest anyone think shopping for the global good leads only to Africa, closer to home Asia too abounds in opportunities to stylishly self-indulge while supporting others. Though designed for men who hang 10, I wear KADU (kaduwaters.com) board shorts ($1,745) instead of skirts. A percentage of each pair of these ultra-high-tech and equally versatile Indonesian textile printed shorts sold supports clean water projects on the isle of Sumba, 250 miles east of Bali and home to some of surfing’s most legendary breaks. Stylishly clad from head to toe while helping others is the best way I know of making travel meaningful, even on days I don’t go anywhere at all.
KADU founder, Terry Simms, featured in the NY Post talking about his favorite spot, Nihiwatu.
Surf legend Terry Simms spends most of the year riding rip curls from Morocco to South Africa, the Maldives, Kauai, and California. Chasing the perfect wave, he says, was easier than finding durable board shorts that moved with him in the water. Between surf breaks on Sumba in the Flores sea, Simms found inspiration for Kadu (US$225) in the Indonesian island’s ikat textiles. Five years of fabric and fit testing followed. While the well-cut outcome, a collection of seven printed shorts made of lightweight, quick-drying material, is sewn to last, Simms is also psyched that profits will help fund clean-water projects “that help my Sumbanese friends, who live on one of the Archipelago’s most impoverished islands.” –Cynthia Rosenfeld